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Marketing Digital

What is Digital Marketing?

Digital Marketing refers to advertising delivered through digital channels.

Digital marketing refers to any marketing methods conducted through electronic devices which utilize some form of a computer. This includes online marketing efforts conducted on the internet. In the process of conducting digital marketing, a business might leverage websites, search engines, blogs, social media, video, email and similar channels to reach customers.

These days, screen time is at an all-time high for many people. Digital marketing takes advantage of this reality, promoting business products and services across the internet. In this way, businesses ensure that their marketing efforts are more likely to reach customers, by targeting them where they spend most of their time.

A multifaceted digital marketing approach can lead to significant commercial benefits. Successful digital marketing strategy generally involves a combination of various methods, including online advertising, search engine optimization and marketing, social media marketing and management and content creation, among others.

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What is an Autoresponder?

An Autoresponder is a simple yet effective email marketing tool.

Autoresponders are messages set to go out automatically after a contact subscribes to your list. You can create several messages to go out in a cycle, one after the other.

Autoresponders help you automate campaigns and manage one-to-one communication with your recipients. They can be sent in a sequence or at intervals, starting from the day a contact signs up to your list, e.g. Day 0 (the day a contact subscribes), then day 3, 7, 14. So, autoresponders are useful if you want to send an automatic message to contacts who join your list. When you set up an autoresponder cycle, messages will go out on a specific day of a contact’s subscription period, according to how you set up the cycle.

Marketers use autoresponders to streamline their campaigns and cut down on the amount of work they do. For example, rather than emailing each individual who signs up for a newsletter, an autoresponder may send out a welcome email that other scripts have personalized.

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What are the 4 types of digital marketing?

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Content Marketing

Content marketing is the art of using a storyline with valuable information that translates to brand building and awareness among your target audience. The effects of content marketing are long term and your target audience are primed with information to take a profitable action. The key to an effective content marketing strategy is to build relationships with the target audience rather than posing.

Search Engine Optimization (SEO)

SEO is the process of using organic tactics to rank high on search engines. It is a natural way of generating traffic to your website from the search engine results page. It doesn’t stop with just driving traffic to your website but it also has a part to play in converting these traffic into quality leads.

Search Engine Marketing (SEM)

Search Engine Marketing (SEM) is a paid tactic to gain attention to the brand by appearing high on search engine results. This strategy is often called paid search or pay-per-click (PPC) marketing. It involves various activities such as setting up the ads, optimizing the ads, setting a budget and most importantly placement of ads. SEM can be carried out on various search engines but is done predominantly on Google. Google supports paid advertising on its search engine and partners called Google Ads.

Social Media Marketing (SMM)

Social Media Marketing is the process of gaining traffic or attention from social media sites by posting content relevant to your target audience. Some of the popular social media sites include Facebook, Instagram, Twitter, YouTube, LinkedIn, Reddit, and Snapchat.

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What is a Splash Page?

Splash pages allow you to converse with your visitors.

A splash page is a page that precedes any page on your website. The purpose of a splash page varies: You can promote a new offer, show a disclaimer, or a warning depending on the industry or niche your business operates in.

A typical splash page contains minimal copy, a background image, and most importantly a link that takes the visitor to the main website. In Forbes’ example, the “continue to site” directs visitors to the homepage.


Build A Biz Online

Build A Biz Online

The Build A Biz Online Marketing System

The Buildabizonline marketing system has been put together over the last 15 years by the owner Ian, using his own personal Online Marketing experience, listening to other program owners. But more importantly listening to his customers, to find out what they needed to build a successful business online. As a result, we now have access to some amazing tools and training to help us stand out from other affiliate marketers that promote the same programs plus numerous advertising methods and list-building techniques to succeed in building a solid online business.


Build A Biz Online

Build A Biz Online

The Build A Biz Online Marketing System. Amazing tools and training to help us stand out from other affiliate marketers that promote the same programs plus numerous advertising methods and list-building techniques to succeed in building a solid online business.


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